Website and stationary for a small Brand Consultancy based out of Copenhagen.
Adrian Shaughnessy’s new book on the designer FHK Henrion offers a detailed look at the work of a seminal figure who shifted from civic-minded poster artist to pioneer of corporate identity during his long career.
4. TIME TRAVEL
BRIEF: Just imagine being able to travel back in time! Time Travel package holidays allow you to do just that. You pick the year and travel back to experience whatever you want: Woodstock, the first ever Olympics, the first Viking invasion, the fall of the Roman Empire. You can go as far back as you want. Of course you can’t change history, only travel and see. But how do you sell it?
MESSAGE: Time travel holidays are here. Book now. Book then.
OUTPUT: You can name it. Brand it. Sell it. Use any media you feel appropriate. A website, an app, short film, any promotional material, print or digital.
ISTD - Typographic Awards
No longer are stamps staid icons of officialdom, they are outlets for exceptional design, striking imagery, hilarious wit, even biting satire. Yet no other form of graphic design is as sacrosanct or more indicative of a nation’s character. With the exception of a national flag no other official design is more politicised. Postage stamps are more than currency, they are a nation’s signboard. They comemorate the most important issues and events and they are potent instruments for propaganda when they carry mesages designed to influence, inspire and move.
A stamp’s main function is to identify a country and to offer a symbolic representation of it. They are used by governments as means to position and promote national identity. But stamps are also currency – both literally and metaphorically. These miniature creations are reproduced in their thousands and are subject to extensive exposure. Millions of these paper ambassadors cross local and international borders each day untrammeled by the restrictions imposed on the contents of the envelopes and packages they adorn. They enter new and familiar territories almost by stealth.
What if the design of stamps wasn’t so strictly controlled by governments? Could they become instruments of anti-war propaganda? Could they
be reimagined as vehicles for raising international consciousness on any number of issues? What might the stamp of the future look like? Could it be digital, 3D, print on demand – what other possibilities might there be? How would you reimagine the communicative power of this medium?
Explore and re-evaluate the expressive and communicative power of stamps using the rich visual potential offered by typographic forms.
Research the rich and diverse history of stamp design and attendant printed material. You should also research the technical requirements of the postal system. Look into systems and substrates such as stamps on a roll, the use of lenticular printing, and the possibilities offered by current security devices such as phosphor inks etc.
Design a set of stamps (minimum of five) that re-imagines the communicative power of the medium.
Produce a typographic publication or experience to support and promote the issue of your stamps. This could take the form of a book, broadsheet, information piece or it could be an interactive or environmental experience produced to expound the message on your stamps.
First day cover and presentation pack
The release of a new issue is traditionally promoted through the first day cover and presentation pack. This usually consists of first day cover, hand stamps, stamp sheets, mini sheets, and any additional material deemed to be of interest to collectors and the general public. Naturally, the pack is suited to delivery through the postal system. You can work with this format or develop a new one in line with your concept.
Identify your market, and how you will target it, in your Strategy.
Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills.
It must include:
• Research and design development
• Final outcomes
• Flash drive (preferably) or disc, recording
project development along with presentation images of your project. Label with your name.
YCN Student Awards
Design a new print for Cath Kidston.
If you wanted to buy an ironing board cover in the early 1990s you had limited options. One: utilitarian grey. Two: ‘comedy’ – think a man in his underwear. Cath Kidston realised there must be a way to update something traditional with a modern, unexpected new look, and cheer up a dull chore in the process. Having recently opened a shop selling vintage fabrics, bits and pieces collected from flea markets, and car boot sales, and old furniture repainted in bright colours inspired by the interiors of her childhood home, it was inevitable that Cath would start designing her own prints and products. A floral print ironing board cover was one of the first Cath Kidston products and it caught the attention of customers and press alike, helping to establish the brand.
20 years on we’re still cheering up the everyday with our fresh, witty take on design. We’re known for our original, practical products and cheerful, colourful prints which have a hint of nostalgia but are always fit for modern life.
We are The Home of Modern Vintage, and now have more than 130 stores worldwide.
Female, 29 years old, has just moved in to her first proper home of her own, has a job she really enjoys, has a close group of friends and a family she values, she doesn’t have children yet… but she’s got plenty of friends who have.
Fun, witty, interested, creative, optimistic and independent.
She is a modern British woman.
Design one new conversational print taking into account our brand values and print style. Examples of conversational prints within our range would include Cowboy, Garden Birds, Guards of London – these are prints with a recognisable picture within them. Classic Cath Kidston floral, spots or stripes would not be described as a conversational print.
The print should be designed to be used across three of our product categories; Women’s Fashion, Women’s Accessories and Home. We are looking for an original theme and a fresh new take on our unique visual style. Your print can take any visual direction you wish, as long as you believe it to be in tune with our brand.
A selection of entries will be exhibited at our new London flagship store at 180 Piccadilly (opening December 2013) during April 2014. All commended entries will be considered for a 12 month internship within our Print Design team.
Please submit the print in both repeat tile and stepped out versions, and create three different colourways. You should use a maximum of 12 colours.
For more information and to view our entire product range visitcathkidston.com